Sniping shapes and tech from the enemy is standard practice in the sneaker wars. This kind of riffing has long been an annoyance for West, even if he didn’t always make it public.Īnother difference is that West with that Adidas design was taking notes from a competitor in Nike. One designer at Adidas was told to use the same last as the mega-popular 350 when building new shoes. The Adidas Tubular Shadow is essentially a budget, more accessible take on the Adidas Yeezy Boost 350. The Adidas Tubular Invader reads very much like a diet version of the Adidas Yeezy Boost 750. In the middle of the 2010s, when West was just getting started at Adidas, there was a sizable range of inline sneakers that looked a lot like what the Yeezy line was putting out, despite West having nothing to do with them directly. But the Adilette 22 slide that sparked West’s complaint isn’t even the most derivative design Adidas has produced using his aesthetic for non-Yeezy footwear. The brand hadn’t sought to reimagine the Adilette like this until West energized that style of footwear. Although his post has since been deleted, his Instagram once again wiped, the message resonates.Īdidas’ iteration on a long-existing product did not arrive until after the Yeezy Slide. “I’m not standing for this blatant copying no more,” West wrote on Monday, surfacing on Instagram to blast Adidas in a long caption. He used his social media to appeal directly to Adidas CEO Kasper Rørsted. In an Instagram post on Monday, West called out his collaborator over its Adilette 22 slide, a design he says is a ripoff of his own Yeezy Slide, which is also made by Adidas. In this battle, he’s pitted himself against Adidas, the company that produces his Yeezy sneakers. West is taking aim at the tendency of sneaker makers to water down collaborators’ designs for products that they aren’t actually involved in. Now, he’s fighting to protect the designs that artists make in partnership with those brands. Of course he already has, rewriting the rules around how big brands collaborate with artists and enlarging the scale of hype footwear into sustained commercial success. See our range online to order, or visit us in our London store.Kanye West wants to change the sneaker industry. We aim to bring you the most exclusive range and rare styles in each and every line we offer while ensuring each one's authenticity. Slides also sport a clean and minimalist appearance, with the foam construction giving durability and making the style long-lasting to wear for years to come.īoutique Baller in the UK stocks a range of Yeezy Slides in various colours, both popular and hard to find. The outsole has strategic groove arrangements for optimal traction and provides plenty of grip on slippery surfaces to ensure safety and stability. The style mixes the lightweight durability of EVA foam with a soft top layer in the footbed to offer comfort and ease of wearing when stepping out. They are open toes, breezy, and wearable footwear modelled off open-toed sandals while twisting the original design. The Yeezy Slide is an easy and wearable design for sunnier weather and warmer times of the year. The collaboration redefined the future look of sportswear and street style, with the precision expected from Adidas. Yeezy combines street and sportswear with artistic influences and has found respect and a passionate international following worldwide. The Yeezy brand has created unique and unusual designs in materials that lend more sustainability and uniqueness to the sculptural designs. Adidas and Kanye West: a collaboration that, since its inception, has heralded an age of artists collaborating with athletic brands to create a unique and innovative range of shoes, clothing, and accessories.
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